Mission, Vision, & Values

Mission:

To provide our members with reliable electricity, superior customer service and innovative energy solutions at reasonable prices.

Vision:

• That our members enjoy the benefits of highly reliable electricity and superior customer service.
• Our members look to Heartland for effective energy solutions.
• Heartland optimizes efficiency and value for our members.
• Our members and our communities regard Heartland as a highly respected leader and trusted cooperative partner.

Values

We, the people of Heartland Rural Electric Cooperative (Board of Directors, Management and Staff) pledge to demonstrate the following values and principles as we fulfill the duties of our positions:

• Dedication to a culture of safety.
• Impeccable integrity and honesty in all that we do.
• Dedication to our employees’ continual development and commitment to their well-being.
• Full accountability for all of our decisions and actions and open communications with our members.
• Dedicated stewardship (social, economic and environmental) in the management of all the resources entrusted to our care.
• Reasonable rates for electric service that truly reflect costs.
• Sensitivity to impacts of rates on our members.
• Leadership, innovation and vision in pursuing our mission.
• Loyalty to the philosophy of cooperative ownership and adherence to cooperative principles.
• Supportive of our communities.